Many Italian regions are outside the main tourist circuits toward big cities; however, they can be models not only of tourism, more or less fleeting, but also of a true lifestyle model; and a model of sustainable living. This will also be discussed at the InLife International Quality Life Forum, the first international forum on the quality of life, scheduled to take place in Ascoli Piceno from March 27th to March 30th, in the setting of the Teatro dei Filarmonici.